A new Nielsen Return-on-ad-spend (ROAS) study reveals how well Radio worked for an Auto Aftermarket retailer – and how poorly, in comparison, not using Radio performed for them. Like most Return on Ad Spend (ROAS) studies, this linked Radio ad exposure with actual purchases made by those exposed – and conversely, was able to make the same comparison for those not exposed to the Radio ads.
What were the results? Radio delivered a $21 return on every $1 spent by an Auto Aftermarket client. Across the average of the 23 ROAS studies conducted by Nielsen, Radio now averages $10 in return for every $1 spent.
Click here to read and download the Radio Insights PDF.